Some bigger-name authors get their holiday books re-released every year with "new-improved" editions, with extras. (Can you think of a better thing? New editions--something every collector will want and NEED!) Ka-ching, ka-ching!
I told another writer friend that we needed to write holiday books that could be trotted out every year. Unfortunately, it's usually the publisher--not the author--who decides these things.
Every year I trot out my favorite holiday books, too. Here are just a few:
What are your favorite Christmas books?
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